Content marketing is one of the most effective ways to promote your business. Blogs are one of the main forms of media used to attract customers which is why up to 89% of content marketers used them to reach their content goals in 2020.

Whether you want to build brand awareness, attract more customers, or generate leads, there’s a piece of written content that can help you reach your marketing goals.

In this article, we’ll talk about the importance of having written content on your website and what it can do for your digital marketing and sales funnels.

What Is Written Content?

Content writing is the process of researching, planning, writing and, editing content, whether for a website or in the form of blog posts and articles. Aside from these main types of written content, you can also write social media captions, newsletters, ebooks, guides, and scripts for podcasts and videos.

All pieces of written content have a marketing goal that the company wants to accomplish. For example, blog posts aim to bring traffic to a company’s website and boost SEO. White papers and case studies aim to build trust with customers. Social media captions have a goal to connect and engage with followers. The common goal of all content is to bring more conversions and sales.

You’ll Boost Your Brand’s Online Presence

Whether you’re a brand new company or an existing brand looking to boost your online presence, killer content is the way to go. Your website should be a treasure chest of information specifically created for your target customer. This includes freebies, blog posts, case studies, white papers, and attention-grabbing web copy.

The more content you have, the higher the chances of it being found and read by potential customers. The more you share your content on social media, the more visibility you’ll have.

Nine out of ten customers (or 90%) look at a company’s online reviews before making a purchase. This is why you need to curate your online presence and make sure customers get a good first impression of your brand.

You’ll Build Trust With Your Customers

Building trust with your customers is a long journey. Though it’s hard to build it, it’s extremely easy to lose this trust, especially if the customer is unhappy after dealing with your business. 

Not sure how to communicate with your customers through content? Consider hiring a content writing service with professional writers who are experienced in content writing for a specific audience.

You’ll Generate Valuable Leads

One of the main goals of written content is to send traffic to your website and collect valuable leads. The best way to do that is through lead magnets or freebies where visitors leave their email address in exchange for free content. Once you have a lead, you can then send them emails and offers which means more chances to sell your products and services.

It’s important to know your audience so you can create content that’ll help them solve a problem. This is how you build trust and make them want to buy from you. Make sure not to spam your leads with emails so they don’t report or block you.

You’ll Boost Conversions

When a visitor lands on your website, they’ll want to browse and look around to learn more about your business. Make sure you have the best content available to keep them longer on your website. If you’re not sure what to post, hire the best content writing experts to help you out.

If a visitor likes what they see, they’re more likely to buy something from you, especially if your content speaks to them. Your website copy should also be optimized for conversions and have calls to action so visitors know what steps to take next.

Finally, after a purchase, you should also prepare content to send out to new customers to thank them and keep them engaged. This type of content is a great opportunity to sell and upsell your customers and build continuous trust with them.

You’ll Rank Higher in Search Results

Search engine optimization is a smart marketing tactic and one of the best ways to rank higher in search results. It doesn’t matter what type of business you have. When done right, SEO can lead to more conversions, online visibility, and strong brand awareness.

When writing blog posts, they need to be optimized for SEO. This means adding relevant keywords, images, and most importantly, quality information that readers will love. The more high-quality content you put out, the more search engines will favor your website and rank it higher.

You’ll Save Money on Expensive Ads

Written content is cheaper than paid ads and it’s evergreen, which means it doesn’t expire. What’s more, you can always repurpose or update your content to make it more relevant for your readers.

For example, a blog post you’ve written a few years ago can still bring you traffic and leads today. A well-written guide or case study can be the main source of conversions for your website.

All you need to do is write the piece of content once (or hire a professional writer to do it for you), post it, and let it do the work. All this costs way less than social media ads that only run for a limited amount of time and may not bring the results you want.

Use the Power of Written Content for Your Business To Attract More Customers

Now that you know why you need written content for your website and the benefits you can enjoy, it’s time to plan your first content batch. Whether you plan to overhaul your web copy or launch a company blog, content is still king for all types of businesses.

Stuck for blog post ideas and don’t know where to begin? Let us write high-quality custom blog posts just for your business that’ll add more value to your website and help you attract new customers. Contact us today to learn more about our blog writing services and choose the best plan for you.