Top SEO Marketing Strategies That You Should Know About

1. Appeal to the Search Intent

Google looks for website content that appeals to the user’s search intent.

What are your customers expecting to find during a search? There’s a chance their intent is:

• Navigational
• Transactional 
• Informational
• Commercial

You’ll need to determine the user’s search intent before creating your content. Otherwise, you’ll fail to appeal to their interests and needs. 

You can start appealing to the user’s search intent by learning about your target audience. First, gather demographic and psychographic research. Learn more about your audience’s:

• Age
• Gender
• Location
• Marital status
• Education
• Language
• Household income
• Buying behaviours
• Interests
• Pain points
• Hobbies

If you’re trying to reach a broad audience, create separate buyer personas. Then, create content for each group.

Once you determine who your customers are, learn about the keywords they use in a search. You can use Google Trends or Keyword Planner to get started. 

Your keyword research will inform the rest of your SEO content marketing strategy. Look for keywords posed as questions. Then, answer those questions within your content. 

Appealing to the user’s search intent will show them you have the experience and expertise they need.

2. Update Your Website

If you want to make the most of these SEO marketing strategies, invest in your website. Google prioritises websites that are fast and mobile-optimised. Make sure your site is secure as well.

Work with an experienced digital marketing agency that offers web development services. They can improve your technical SEO.

Otherwise, run your website through Google’s PageSpeed Insights and Mobile-Friendly Test.

Make sure your site appeals to Google’s Core Web Vitals, too. The Core Web Vitals consider the user’s online experience. If your website isn’t easy to explore, visitors will leave.

Your website bounce rate will start to increase, causing your rankings to drop.

Instead, improve the user experience (UX) and encourage visitors to explore your content. For example, you can:

• Use headings and subheadings
• Add negative space
• Add an SSL certificate
• Improve page load times
• Get mobile-optimised

Google uses mobile-first indexing when determining rankings. If your site isn’t mobile-optimised, competitors will rank ahead of you online.

Your would-be customers might find a competitor’s website before they find yours.

3. Create High-Quality, Long-Form Content

Don’t neglect your SEO content marketing strategy.

First, focus on quality over quantity. Create informative, helpful content that benefits your target audience.

As you start creating your content, appeal to EAT. EAT stands for expertise, authority, and trustworthiness. 

You can appeal to EAT by demonstrating your experience and expertise. Use your content to become a thought leader in the industry. Consumers will start to see you as a go-to resource.

Add a biography to your posts as well. Start building your personal brand to demonstrate your experience.

Try creating different forms of content, including:

• Blog posts/articles
• eBooks
• Infographics
• Videos
• Webinars
• Polls
• Quizzes

Videos are engaging and easy to consume. Try creating different videos, including vlogs. Q&A sessions, testimonials, and company culture videos can appeal to your audience, too. 

4. Appeal to Voice Search

Nearly 50% of consumers are using voice for general web searches.

Use your keyword research to determine what questions your customers are asking. Then, use SEO marketing strategies to appear for voice searches.

Answer the consumer’s question at the beginning of the post. Then, go into more detail within your content.

About 40% of all voice search answers come from a featured snippet. Featured snippets appear at the top of search engine result pages. Ranking ahead of the competition could boost your credibility. 

Make sure to keep up-to-date with your keyword research.

5. Build Links

As you continue building your SEO strategy, don’t neglect link-building.

There are three types of links you’ll need to keep in mind. Internal links send readers to other pages on your site. Adding internal links can boost your clickthrough rate.

It can also encourage consumers to learn more about your business.

External links send readers to other websites. You can link to data, research, and studies. External links can support any claims you make within your content.

They can also boost your credibility.

Generating backlinks is one of the most important SEO strategies you’ll need. Backlinks send readers on other sites to your content. Try to generate backlinks from high-authority websites.

Consider working with an experienced SEO agency. They can help you develop a link-building SEO strategy.

6. Local SEO

Local SEO strategies will help you reach customers who are shopping nearby. 

Take the time to update your Google My Business (GMB) listing. Then, ask your customers to post their reviews on your profile. Start creating location-based content for your website, too. 

7. Keep Tracking Trends

Once you start developing your SEO content marketing strategy, keep track of the latest trends.

Google’s search engine algorithm changes throughout the year. If you’re not up-to-date with the latest trends, your ranking could drop. Your competitors will have an easier time reaching your customers.

Some of the latest trends include:

• Artificial intelligence
• EAT
• Core Web Vitals
• Mobile optimisation
• Local search
• Semantically related keywords
• Image optimisation
• Video content
• Featured snippet
• Voice search

An experienced SEO marketing agency will help you keep up with the latest trends.