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Anyone who is serious about driving high-quality traffic to their website in 2020 needs to be aware of all of the latest changes in the world of SEO (search engine optimisation).

How your website performs on search engine rankings is, by some measures, the most important factor for digital success. If your site isn’t performing well on Google, you’re losing potential customers.

Of course, the world of SEO is a dynamic and ever-changing one, with tweaks to Google’s algorithms and shifts in user behaviour frequently necessitating big changes in SEO strategy. If you’re wondering how you should be recalibrating your digital strategy in 2020, read these top SEO trends to find out. 

1. Voice Search is Here to Stay

One of the top ways that companies and marketers are using SEO for growth in 2020 concerns voice search.

Market research has shown that the proportion of people using voice search for queries has skyrocketed in recent years, and may even make up a majority of searches in the near future.

This means that you need to optimize your site for voice search. Doing this will mean using keywords and phrases that more closely match human speech patterns, as well as pivoting to long-tail. 

2. Hyper-Local is Everything

Google’s algorithms are becoming increasingly adept at prioritizing content that is local to users.

This means that you will want to do everything you can to make your business more visible to people in your neighbourhood or city.

This means beefing up your presence on Google My Business and local review sites. It also means focusing on local keywords wherever you possibly can.

3. Know Your BERT

BERT may well turn out to be one of the most significant traffic trends of the decade. This major tweak to Google’s algorithm now allows users to ‘train’ their search engine to know them better and give them results based on how they ask Google questions.

While you can’t quite optimize for BERT, you can ensure that your website is focused more on user intent than ever before.

This means using links and keywords that more closely resemble answers to the kind of questions your customers will be asking. All of this requires heavy amounts of research, but the payoff will be worth it. 

4. Keyword Hunting is About to Change

As you may have guessed, the old SEO trick of keyword scraping is fundamentally changing. Finding keywords that more accurately mimic user intent will be key in 2020.

Google is making its algorithm more human, which means that old-school keyword stuffing will no longer be as effective when it comes to climbing the rankings.

Restraint is crucial, as is an understanding of how people will actually be trying to locate you online in 2020. 

4. Brand Quality is Crucial

Finally, it’s all about quality over quantity in 2020. Of course, quality links have always been important, but Google will be asking for more than that in the future.

Long-form content will become increasingly central, as will the quality of writing and grammar.

More attention will need to be paid to the relevance of the links that are being used, rather than just the quality. Anything you can do to strengthen your online brand will boost your SEO in 2020. 

Learn More About the SEO Trends You Need to Follow

These SEO trends are just the start of a winning strategy for websites in the year ahead. Make sure to get in touch with our expert team of professionals to learn more about what you can do to get ahead.