How to get the right clicks on your site.

Are you a small business owner? Thinking of creating your own site? That’s great!

If anything, it’s one of the best ways to promote yourself. For one thing, it’ll give you an online presence—something that’s important in today’s technical world.

How can you attract people to your site? Through search engine optimization. Put it simply, it helps users discover your content more easily.

Looking for some beginner SEO strategies? If so, you’ve stumbled on the right page. Keep reading to learn more!

How Does SEO Work?

Search engine optimisation (SEO) involves making certain changes to your site so that it’s more attractive to search engines. Ultimately, the goal is to rank as high as possible on the results page.

In doing so, you’ll gain more traffic, which will allow you to reach more customers. Because let’s face it—people are much more likely to click on the first few results as opposed to those on the bottom.

4 Beginner SEO Strategies That You Should Try

There are a number of ways that you can optimize your site for SEO. Here are some tips!

1. Optimize Your Site For Mobile Devices 

Mobile phones make up more than half of all web traffic. Given that, it’s not surprising that you want to optimize your site for these devices.

Test your site’s performance; make sure that load times are optimal. Don’t forget to take into account different screen sizes as well. After all, it can impact your rankings. 

2. Write For Your Audience 

You can optimize your content for search engines but you don’t want to write it for search engines. Remember, you’re writing for humans.

In other words, don’t overstuff your content with keywords so that it becomes fluffy. You want your posts to be interesting and relevant to your readers.

3. Know What People Are Searching For 

Understanding what people search for will allow you to optimize your content for those keywords. Where can you get that information? There are many tools that you can use.

Take Google Trends, for example—it allows you to see the relative popularity of any given phrase. There are also sites that’ll display the individual search volumes, such as Ahrefs.

4. Make Sure That Your Content Is Easy to Read

Make sure that your blog posts are easy to read. Yes, it can impact your rankings. That last thing that you want is a wall of text—no one’s going to want to scroll through something like that!

Use headings. Add images. Avoid using big words. The goal is to provide content that’s easy to digest.

Optimizing Your Website For SEO

And there we have it—four beginner SEO strategies. As you can see, there are several things that you can do that’ll help with your rankings!

Need some professional help with your website? Feel free to contact us for more information!