Why isn’t anyone visiting your website? They probably don’t know it exists.
The best and cheapest way to get the word out is with search engine optimization (SEO). Optimize your website for search engines, increase your search rank, get more visitors—simple, right?
The bad news is, that’s easier said than done. The good news is, we’re going to give you all the help you need to get started.
The following guide lists the most important and effective tips on SEO for website owners. Follow the tips in this guide and get ready to watch your visitor count increase.
Online Business Directories
Online business directories should be your number one step for getting your website known. The most important one is Google My Business. Google uses the information in these Google My Business profiles to help its users find relevant businesses/websites for their needs.
This is especially important if the website is for a local business. It will help mobile users near you find your business (and its website) when they conduct local searches. Statistics show that this type of search almost always leads to purchases.
Allow User Reviews
User reviews are another statistically proven way to increase sales. Most consumers use these reviews to decide whether or not to purchase products or services.
It’s also very nice and helpful to your site visitors. And being useful to site visitors is essentially the number one quality Google looks for when ranking pages in search results. Lastly, you can (and should) use HTML markup to display these helpful review scores on the meta description of your page in SERPs.
One thing that will kill your search rank on any search engine is a web page that doesn’t quite look right. It’s extremely unhelpful to visitors when your site is not automatically optimized for the device they’re using. A responsive website adjusts it’s content based on the size of the screen the visitor is using.
Use Pay-Per-Click Ads
Pay-Per-Click (PPC) ads are where you pay search engines to include your website as an ad in the search results. You should definitely try using both Google AdWords and Bing Ads.
Not only are these very effective, but they’re also very affordable. As per their name, you only pay when search engine users click the ad to visit your site. Ultimately, with PPC ads, you pay a very small price for the most relevant traffic you could ask for.
Optimize Your Images
One area of SEO that often gets overlooked is image optimization. That’s a huge mistake.
In addition to regular search results, you can also draw in traffic from image searches. But that’s only if you optimize your images
First of all, use only high definition images that you have permission to use. Next, always name image files after what they are.
For example, your images of spark plugs should be named “spark-plugs.jpg.” If it’s named “0987342. jpg”, it’s far less likely to rank high in image searches for spark plugs.
Also, always use image alt tags. These tags are text that describes the image in case it doesn’t load.
SEO For Website Owners
Are you tired of getting outshined in search results? Now you know what to do about it. Use these tried and true methods of SEO for website owners.
Do you still need more help? Then we’ve got you covered! Contact us here to see how we can help with your SEO needs.