Of all the themes available for WordPress, Divi Builder has established itself as the clear market leader. Whether you’re designing a simple blog or multiple product pages for your online store, the user-friendly theme makes customizing your site easy.

But all of that customization comes with a drawback: it leaves plenty of room for poor design choices! So to help you use Divi Builder to its fullest potential, consider these design tips when your working on your new product pages.

1. Cut the Clutter

Consider this a general rule for web design, but always look for ways that you can minimize visual clutter.

In your own online shopping, you may have noticed that some retailers clutter the page with superfluous text and functionality. The idea is to maximize the number of possible features that can drive sales, but the effect is often the opposite.

Instead, settle on an appealing, minimalistic design to make the page easier on your customers’ eyes.

2. Make Speed a Priority

In our list of beginner’s tips for using WordPress, we mentioned that making security a priority is one of the most important factors in building customer trust.

Well, if there was a runner up in that regard, it would be the speed at which your page loads. Online customers expect speed, and a slow page signals to them that a business is shoddy or unreliable. That’s why 40% of visitors will click away from a page that takes more than three seconds to load.

While Divi Builder doesn’t have any inherent issues in this regard, including too much functionality will slow down any page. So again, keep things simple.

3. Make Calls-to-Action as Concise as Possible

You may be noticing a theme at this point, but confusion kills sales.

The last thing you want is to have effectively made a sale, only for your customer to be unable to find the “add to cart” or “checkout” options. Always implement these features in the form of a clear, consistently designed button. Text links and other non-standard functions will cause confusion and frustration more often than not.

4. A Picture Is Worth a Thousand Words

One area in which you can never afford to cut corners is in the product images.

Always spring for the highest resolution, most professional looking photos that you can manage while still keeping them optimized for the web. This helps to signal to customers that they’re doing business with with a reliable, trustworthy company.

5. Concise Copy

Always make product descriptions and other text elements as clear and straightforward as possible. It would be a shame for a customer to think that you’re offering what they want, only for them to go looking elsewhere because they weren’t sure.

Customers want details to ensure that they’re actually buying what they want. So always list vital details like prices, availability, sizing information, and shipping options as clearly as possible. Use bullet points where applicable to keep the copy neat and easy to quickly digest.

Maximizing the Potential of Divi Builder

More than anything, customers want clarity. They want to be able to know that they can trust who they’re doing business with and that they’re getting what they pay for.

So while Divi Builder gives you almost unlimited options for design, it’s wise to keep a less-is-more mindset when it comes to designing your product pages.

Divi is a wonderful tool and extends what the WordPress platform is capable of. But if you’re just getting started with WordPress, it’s probably worth your while to get accustomed to it before you worry about setting up product pages. If that sounds like your situation, then check out our guide on getting started using Divi and WordPress.