Creating a website is only the first step in boosting your online presence.

You also need to worry about search engine optimisation or SEO to get organic traffic and rank higher on search engines like Google or Bing. 

Keep reading below to learn seven of the essential SEO optimisation tips and tricks.

We’ll discuss actions anyone can do, as well as tips for improving your local SEO and plug-ins to help you with WordPress. 

1. SEO Optimisation Tips Start With Keywords

The first thing you’ll want to do is research keywords for your website. These are words or short terms people enter in a Google search.

They should be relevant and searched frequently. You should also add long-tail keywords that are longer and more specific to your business. 

2. Page Formatting Is Vital for SEO

When setting up pages on your website, don’t ignore the formatting. You want to create engaging titles, headings, and subheadings that include your main keywords. Targeted call-to-actions are integral.  

Furthermore, you want to write a concise meta description that helps you get indexed by Google or other search engines. 

3. Make Webpage URLs Clear and Simple

Make sure that URLs for new web pages are simple. Avoid using numbers or complex characters. This makes your URL easier to read and remember.

Relate it to the content and place your pages in a logical sequence for better customer navigation. 

4. Get Backlinks From Reputable Sites

This SEO tip may be more complicated and take longer than the others. You’ll want to ask high-authority domains if they can set up a backlink to your site. 

It’s a lot of work, and contacting a domain doesn’t guarantee a backlink. Many businesses hire an SEO company to assist them in this process.

5. Add Alt Text to Your Images

Website owners should always add alt text to images to make their content accessible to all visitors. Many people with a visual impairment want to browse your site. 

Did you also know that having alt text will improve your Google ranking? It factors into the search algorithm.  

6. Stand Out With Local SEO Tips 

When optimizing your website, you want to consider your local SEO. Improve your local reach by updating business directories, highlighting customer reviews, and including localised keywords. 

You should also develop a plan for online reputation management.

7. WordPress SEO Tips 

Many businesses use WordPress to manage their websites or online stores. It’s user-friendly, and there are a ton of helpful plug-ins. 

WordPress actually makes it easy for you to optimise SEO. We recommend the free Rank Math plugin to help optimise your site. Having a Google Analytics account is also helpful in tracking visitors. 

Need Help With Your SEO?

You may have read all of these SEO optimisation tips and said, “those look great, but I just don’t have the time or skill to do it.”

If that’s the case, you can hire an experienced agency like Boocoo to help with your SEO.

Contact us now to discuss how we can help improve your website rankings and improve your online exposure.