Are you looking for ways to attract more customers to your blog? Do you have a great brand but are struggling to get it in front of your target market? If so, then you need to learn new SEO strategies for your niche website.
Doing so can help you reign in the followers that you long for. It can help you generate new leads, yield higher sales conversion rates, and begin building customer loyalty with your brand.
See below for an in-depth guide with several SEO tips you should apply to your niche website right away.
1. Look for Balance
Most people running a WordPress website understand the general concept of how to increase web traffic. Use search engine optimization (SEO) to draw in your target market like a big magnet.
One of SEO’s major components is finding the right keywords to use, then optimizing them in your content.
We suggest that our clients use a primary and secondary keyword system. In other words, for every article, have a primary keyword you’ll be optimizing, then several secondary keywords to incorporate in your copy wherever they fit.
However, using keywords isn’t enough. It takes a refined approach to make sure you’re using keywords that you can actually rank for.
You can’t just assume to fill your content with one keyword and expect to rank high for it. SEO doesn’t work like that. In fact, if you use one keyword too much, Google will suspect you’re using a black hat SEO tactic and dock you for it.
Instead, aim to find a balance in your content. Focus on optimizing keywords, embedding internal and external links, and producing your niche’s best content.
Remember, you want your content to be resourceful for your readers at the end of the day. If it is, they’ll treat you well in return.
2. Search for Keyword Density
Many of you already use a keyword research tool, and that’s good! But are you using it effectively?
Several people use the keyword research tool, then pick the keywords with the highest search volume to use in their content.
It makes sense, right? You’d want to use the words that your target market is searching for most. Unfortunately, so is every other website in your niche.
That can cause you to use keywords that you can’t possibly hope to ever rank for. The leaders in your industry have already claimed them and aren’t going anywhere once they’ve reached the top.
For example, if your niche site talks about buying cars, then it’s safe to say a big company has claims to keywords like “car loan” and “car history report”.
You need to refine your approach. But how? From this day forward, look for a mixture of two things whenever you use your keyword research tool: search volume and keyword density.
Aim for a search volume of over 100 and a keyword density of 30 or less. The search volume ensures that people are actually looking for the keyword you want to use. Keyword density will ensure that you’ll be one of the first ones trying to rank for it!
3. Create Firm Call to Actions
Every niche site should have an end goal. Something to sell. That might be a product or a service of some kind, such as coaching, mentoring, etc.
Whatever it is, you need to create a firm call to actions to see any measurable results.
Many niche site owners are hesitant to do this. They don’t want to come off to their readers as bossy or pushy. But here’s the hardcore truth: your clients want to be told what to do.
So much so that they’ve come to expect a call to actions in any form of content that they ingest. Make sure that every piece of content on your site has a solid call to action.
Tell them what to do next. Show them what page they should go to to get the answer they’re looking for. Don’t forget to embed a link to it!
4. Identify Your Customer’s Pain Points
Some of you out there may have never heard this term. A pain point is essentially a big problem that your target customer has.
This pain point is substantial enough to send them to a search engine (such as Google) for answers. It’s what prompts them to type something into the search bar in the first place.
Take the time to identify your target market’s biggest pain points and how you can answer them on your website.
5. Look at the Big Picture
So many niche site owners focus too much on their blog and neglect the rest of their website.
But do you know what Google is looking at whenever it assesses the quality of your brand? That’s right, ladies and gentlemen… your website.
SEO optimisation is important to focus on for your entire niche site and all of the content that’s on it, not just the words you type in your blog.
Again, this goes back to your target market. What are their biggest pain points? What types of content can you use to give them the answers that they seek?
Build Your Niche Website Today
Now that you have seen all of the different ways to strengthen your niche website, be sure to use these clever SEO tips to your advantage.
Be sure to read this article for more information on the dos and don’ts of local SEO.
For more inquiries, please be sure to reach out via our contact us page, and we will be happy to assist you further.