What is an Online Marketing Strategy?

It's not advertising, it's marketing. We create deep insights into your specific market, improve your online presentation and reputation, create strong call to actions, research who your competition are and how you can not only compete against but also market effectively against them.

  • Search Improvement
  • Increase Sales
  • Website Efficiency
  • Increase Sales
  • Save Money

Even with some slight changes in your current marketing plan or slight adjustments to your current website can have a massive impact on how your clients find you online and convert into a sale.

Our aim is to be cost effective and help you grow your business with actionable, easy to understand advice and affordable techniques that you can implement yourself or with your current web developer.
We want to help make you money, not cost you money.

So How Do We Market Your Business?

We have a range of tools and services that we recommend based on your business process, what you do, your target market, your budget and your goals.

We work at a pace that suits you and give you advice that is not only easy to understand but is also proven to get you results.

Not everything will work for you, that's why we create a custom strategy for each client.
Just some of the ways we can help your business are:

Competitor Analysis

You may know who your competition is but we can tell you more about them than you thought possible.
Would you like to know what ads they are currently using online, how much they are paying, what search keywords they are focusing on, their social media impact and how they compare to you and your other competitors online?

This "insider" information lets us create a strategic plan to improve your exposure over your competition and compete against them effectively.

Website Health and Performance

Is your website working for you or against you? Is it easy for people to find it online and when they do, is it easy for them to do business with you?

It's not about creating a new website but making the one you have actually do its job effectively. We work with your web developer, letting them know why the changes are needed and how the changes will improve your business.

Search Engine Optimisation

If not done correctly SEO can actually do more damage than good. We know what works, what doesn't and how to actually improve your search engine rankings quickly and cost effectively.

We use on-site optimisation combined with high quality, pro-active, link building techniques and removal of toxic domains.

Find out how you rank against your competitors and how you can rank not only above them but on the first page.

Social Media Exposure

Is social media right for you and are you using it to get the best results? A lot of businesses are actually losing sales because of social media, are you one of them?

We build your audience, increase activity, improve your engagement, monitor your competitors social media impact and drive clients to your business, not away from it.

Advertising and Keywords

Improve or start your online advertising with the right keywords and targeted ad content.

Find out what your competitors are paying, use historical cost per click data for better cost management and track clicks to conversions so you know which ads are making you money and which ones are costing you money.

It Costs Nothing To Find Out More

Come and talk to us, it's free and there's no obligation at all.
We're sure though that once you see what we can do specifically for your business, you'll want to know more.
Ask yourself these following questions and let us help you develop a marketing strategy to build your business.

  • Market Research

    Who are your customers, their buying patterns and location targeting. Do you do competitor identification and analysis?
  • Target Market Profiling

    Do you segment your prospective clients into groups based on geography, demographics, lifestyle and behaviour and then create targeted marketing to these groups?
  • Brand Development

    More than just a logo, does your brand reflect who you are and what you do? How do you emotionally connect your clients to your brand and build loyalty?
  • Unique Selling Proposition

    What's different about you compared to your competition? Do you have a special product or skill set that you use to target clients?
  • Marketing Mediums

    What mediums work best for your business? Do you need offline as well as online marketing strategies? Is what you are doing now actually getting you results?
  • Goals and Budget

    What do you want to achieve? How much can you afford to spend and how quickly do you need a result?

These are some big questions and when you are working in your business instead of on your business you may lose sight of the answers. Boocoo can not only help but improve your business through a well structed and effective marketing plan.

Who Are We?

Boocoo is a Brisbane based company and we've been in business since 2011. Originally a web development company we found that clients were asking for new websites because their old one "wasn't working". In fact what they actually needed was an online marketing strategy. We still have our in-house skills as web developers but through our lessons learnt and proven industry experience we've decided to focus on helping business succeed online. We do this by building a relationship with our clients where we know their business as well as they do, apply proven marketing strategies combined with analytical data and market research.

We work exclusively with businesses in South East Queensland and have a strong ethical approach to how we conduct our business, back up the information we provide with fact and stand by the advice we give.

The word Boocoo and our brand have origins from the word abundance and this what we have always strived to give our clients. More than you expect, more for your business, more growth and more value for your money.